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Perencanaan Strategis untuk Menunjang Sustainability pada Perusahaan PT Makassar Te�ne

Mariana

Abstrak :

The aim of this research is analyzing the strategic planning to support the sustainability of Makassar Te’ne company with using SWOT analysis, and strategic formulation to company. Analyze method used in this research is descriptive with qualitative approach. The results of this research is the strategic planning of company with using SWOT analysis is applying the defensive or stability strategy by maximization  the revenue and profit of company that utilizing the strengths and opportunities and also controlling the weaknesses and threats of company. Besides that the strategic formulation of company with business strategy is using corporative strategy with Department of Forestry and Estate Crops and some material suppliers, Optimizing the Human Resources Development of company, upgrading the functional strategy to the company such as Human Resources Department strategy, Resource and Development strategy, Financial Strategy, Marketing Strategy, operational strategy and Purchasing Strategy.